📧 Email Marketing Case Study

How Willow & Oak Furniture Achieved +290% Email Revenue

Abandoned cart and post-purchase flows built a brand-new recurring revenue stream.

Email Marketing
+290%

Email Revenue

E-Commerce / Retail
Industry
5 months
Timeline
The Challenge

Where Willow & Oak Furniture Started

Willow & Oak Furniture had an email list of 22,000 subscribers that was barely used — no automated flows, infrequent campaigns, and a huge amount of abandoned-cart revenue left on the table.

Our Approach

The Strategy Behind The Results

1

List Segmentation

Segmented subscribers by purchase history and engagement to personalize every campaign and flow.

2

Automated Flow Build

Built abandoned cart, browse abandonment, and post-purchase upsell flows from scratch in Klaviyo.

3

Campaign Calendar

Launched a consistent weekly campaign schedule with on-brand design and conversion-focused copy.

4

Deliverability Cleanup

Cleaned the list and improved sender authentication to boost inbox placement and open rates.

The Results

Measurable, Real-World Impact

+290%
Email Revenue
3.8x
Email ROI
5 mo
Time to Results

"Email went from an ignored channel to one of our top three revenue sources. The automated flows alone pay for the entire engagement."

E-Commerce Manager, Willow & Oak Furniture

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