🎯 Google Ads Case Study

How SkyRoof Solutions Achieved 11.2x ROAS

Rebuilt a leaky Google Ads account into a profitable, scalable lead-generation engine.

Google Ads PPC
11.2x

ROAS

Roofing
Industry
3 months
Timeline
The Challenge

Where SkyRoof Solutions Started

SkyRoof Solutions was spending heavily on Google Ads with a bloated, poorly structured account — broad match keywords, no negative keyword lists, and a cost-per-lead of $180 that made growth unprofitable.

Our Approach

The Strategy Behind The Results

1

Full Account Rebuild

Rebuilt campaign architecture from scratch with tightly themed ad groups and Target ROAS smart bidding.

2

Negative Keyword Cleanup

Eliminated wasted spend on irrelevant searches, reclaiming nearly 30% of the monthly budget.

3

Landing Page Optimization

Built dedicated, conversion-focused landing pages to replace the generic homepage every ad was pointing to.

4

Call Tracking & Attribution

Implemented full call tracking so every lead source and keyword could be tied directly to revenue.

The Results

Measurable, Real-World Impact

11.2x
Return on Ad Spend
$41
Cost-Per-Lead (from $180)
3 mo
Time to Profitability

"Our cost-per-lead dropped by over 75% and the leads that come in now actually close. This account rebuild paid for itself in the first month."

Marketing Director, SkyRoof Solutions

+420%
HomeServe Pro
Read Case Study →
+310%
Coastal Home Furnishings
Read Case Study →
+390%
GreenLeaf Landscaping
Read Case Study →
🎯 Free, Zero-Obligation Audit

Want Results Like SkyRoof Solutions?

Get a free, comprehensive marketing audit from our senior strategists — no commitments, no fluff. Just actionable insights your business can use immediately.