📱 Social Media Marketing Case Study

How Coastal Home Furnishings Achieved +310% Instagram Engagement

Grew an Instagram following from 4K to 38K with a UGC-driven content and paid strategy.

Social Media Paid Social
+310%

Instagram Engagement

E-Commerce / Retail
Industry
5 months
Timeline
The Challenge

Where Coastal Home Furnishings Started

Coastal Home Furnishings had a beautiful product line but a stagnant Instagram of 4,000 followers and almost no engagement, with no clear content strategy or paid amplification behind their posts.

Our Approach

The Strategy Behind The Results

1

Content Strategy Reset

Shifted from static product photos to UGC-style Reels and behind-the-scenes content that felt native to the platform.

2

Influencer Partnerships

Partnered with home-decor micro-influencers to seed authentic content and expand reach into new audiences.

3

Paid Social Amplification

Boosted top-performing organic posts and ran dedicated Meta ad campaigns targeting lookalike audiences.

4

Community Management

Daily engagement on comments and DMs turned followers into a responsive, loyal community.

The Results

Measurable, Real-World Impact

+310%
Instagram Engagement
38K
Followers (from 4K)
5 mo
Time to Results

"Our Instagram went from an afterthought to our top sales channel. The UGC strategy completely changed how customers see our brand."

Founder, Coastal Home Furnishings

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