💻 Web Development Case Study

How Precision Auto Group Achieved +62% Conversion Rate

A full rebuild off a bloated WordPress template cut load time from 4.8s to 0.9s.

Web Development CRO
+62%

Conversion Rate

Automotive
Industry
3 months
Timeline
The Challenge

Where Precision Auto Group Started

Precision Auto Group's website ran on a bloated WordPress page-builder template — a 4.8-second load time, poor mobile experience, and a service inquiry form buried three clicks deep.

Our Approach

The Strategy Behind The Results

1

Custom-Coded Rebuild

Replaced the page-builder theme with a hand-coded, lightweight site built for speed and SEO.

2

Conversion-Focused Redesign

Redesigned the homepage and service pages around a single, prominent booking flow.

3

Performance Optimization

Compressed and lazy-loaded images, implemented caching, and cut load time to under a second.

4

Analytics & CRO Setup

Wired in GA4 and heatmaps to keep testing and improving conversion paths after launch.

The Results

Measurable, Real-World Impact

+62%
Conversion Rate Increase
0.9s
Load Time (from 4.8s)
3 mo
Time to Results

"The new site loads instantly and bookings have never been higher. It's the first time our website has actually felt like a sales tool."

General Manager, Precision Auto Group

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